Privacy Policy
How LinkSpeed handles speed test data, contact messages and website information.
Read our Privacy Policy
What are cookies?
Cookies are small files stored by your browser when you visit a website. Similar technologies include local storage, session storage, pixels and tags. They can help a site remember information, keep features working, understand usage or support advertising and affiliate links.
Some cookies are essential for a website to work. Others are optional and may need consent depending on what they do. The ICO explains that cookie information should be clear and easy to understand, and that consent must involve a clear positive action where consent is required.
How LinkSpeed may use cookies and storage
| Type | Purpose | Example use on LinkSpeed |
|---|---|---|
| Essential cookies or storage | Needed for basic site features, security, forms or preferences. | Keeping a form working, remembering a basic setting, or helping prevent spam. |
| Local speed test history | Used to keep recent test results in your own browser where this feature is available. | Showing recent download, upload, ping and jitter results without needing an account. |
| Optional HTTPS monitoring history | When you opt in, completed monitoring sessions are retained in your browser using localStorage (up to 12). No monitoring history is sent to the LinkSpeed results database. | Comparing saved response-time and failed-request sessions and creating a browser-generated printable report. You can delete one session or clear all history in the tool. |
| Analytics | Used to understand which pages are useful, where errors occur and how the site can improve. | Seeing whether users visit speed guides, Wi-Fi help, provider pages or switching pages. |
| Advertising or affiliate tracking | LinkSpeed now contains clearly labelled outbound affiliate links, including Switchcraft broadband comparisons. Following one may allow the referral network and destination website to use their own tracking technologies. Merely displaying these links does not add an Impact tracking script to LinkSpeed. | Understanding whether a provider deal link was clicked, where this is clearly disclosed. |
| Embedded or third-party services | May be set by third-party services used for site functionality, support or external content. | External links, provider websites, Buy Me a Coffee, analytics or hosting/security tools. |
Local browser storage for test results and monitoring history
LinkSpeed may use local browser storage to remember recent speed test results on your own device. This can make it easier to compare recent tests without creating an account or logging in.
Monitoring history is stored only if you tick the optional save-history setting in the uptime monitor; it can be deleted from that page. Room measurements may also be stored locally. Local storage is controlled by your browser. You can remove it by clearing site data for LinkSpeed.co.uk or by using your browser’s privacy settings.
Analytics cookies
Analytics can help LinkSpeed understand which pages are useful, whether people are finding the right troubleshooting guides and where errors or confusing journeys occur.
If non-essential analytics cookies or similar tracking technologies are used, they are handled in line with applicable UK cookie and privacy rules. Analytics tools may process information such as page views, browser details, approximate location, device type, referrer and interaction events.
Advertising, affiliate and provider links
LinkSpeed may link to broadband providers, external tools or support pages. Some external broadband comparison links are paid affiliate referrals, including Switchcraft links tracked through Impact.com. They are disclosed beside the relevant link. LinkSpeed does not add an Impact tracking pixel or cookie just to display these links; when you click, the tracking service and destination website may handle referral information and their own cookies.
When you leave LinkSpeed and visit another website, that site may set its own cookies and use its own privacy policy.
How to control cookies
You can control cookies through your browser settings. Most browsers let you block cookies, delete existing cookies, clear site data, block third-party cookies or manage permissions for individual websites.
Blocking all cookies may affect some website features. For example, contact forms, local speed history or preference-based features may not work as expected. To ask about cookie or privacy choices, Contact LinkSpeed.
Changes to this policy
This Cookie Policy may be updated as LinkSpeed changes, adds new features, introduces analytics, advertising or affiliate tools, or changes how the speed test and guides work. The latest version will be published on this page.